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Meet the Olivia Pope of Beauty

The go-to mentor and consultant for beauty founders looking for guidance on all things retail distribution, strategic partnerships, and brand management to scale efficiently.

Josanta Gray Emegano

Launched brands into over 5,000 stores across Sephora, Ulta, Urban Outfitters, Target, Walmart and many more!
READ MORE ABOUT THIS TWO-TIME SEPHORA ACCELERATE MENTOR
Retailers Josanta Has Worked With
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Meet Josanta
Josanta Gray Emegano is the founder of Grayscaled Media, a boutique brand management firm that helps indie brands navigate retail distribution, strategic partnerships and social media management. She is also the VP of Sales & Marketing for TMB Beauty the growing beauty empire of Grammy Award-winning singer, actress, and beauty entrepreneur Toni Braxton. The enterprise currently includes Nude Sugar, a vegan body care line that prioritizes skin hydration; BREATHE, the company’s debut fragrance inspired by Toni’s mega-hit of the same name; and a few additional beauty lines under development.

Before becoming an entrepreneur, Josanta previously was the COO of Beauty Bakerie Cosmetics. Prior to Beauty Bakerie, Josanta worked as a Licensing Agent at Creative Artists Agency (CAA) where she managed brand partnerships on behalf of Zendaya, Gabby Douglas, Anthony Hamilton, and the pioneer of natural baby products - California Baby.  

Josanta is also a speaker, internationally published writer, and philanthropist. In 2022, she joined the ScholarBridge Board of Directors which is a diverse and active group of professionals dedicated to supporting the non-profit Fulfillment Fund’s efforts to make college a reality for students growing up in educationally and economically under-resourced communities.
“One of the many challenges facing aspiring beauty entrepreneurs is standing out in arguably one of the most saturated industries. Josanta attests that the way to navigate this element is to: Make sure your product based business is solution-oriented.”
Omotunde Sotuminu, Bauce
Ephicient logoOE logo2020INC logoThe Paak logoPipelinx.co logoAriseHealth logo
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