sign up for my next masterclass: how to prepare your brand for retail
Get 1-on-1 coaching, virtual workshops, and talks to help you run your business better, increase sales, and make deeper connections with your customers.
BOOK A CONSULTATIONNew to negotiating with vendors, retailers, brands or celebrities? My goal is to make sure you don’t get taken advantage of by advising on tactics I’ve used in my business and with my clients! Use the link below or check out my company Grayscaled Media for an overview of services and clients.
Josanta Gray Emegano is the founder of Grayscaled Media, a boutique brand management firm that helps indie brands navigate retail distribution, strategic partnerships, and social media management.
She is also the VP of Sales & Marketing for TMB Beauty the growing beauty empire of Grammy Award-winning singer, actress, and beauty entrepreneur Toni Braxton. The enterprise currently includes Nude Sugar, a vegan body care line that prioritizes skin hydration; BREATHE, the company’s debut fragrance inspired by Toni’s mega-hit of the same name; and a few additional beauty lines under development.
Named the Olivia Pope of Beauty by clients, Josanta has developed retail strategies that have allowed brands she touches to secure distribution in over 5,000 stores across Sephora, Ulta, Urban Outfitters, Target, and HSN to name a few. As a result, Josanta is a 2x Sephora Accelerate Program Partner where she mentors the participating BIPOC founders on all things retail operations in order to help them gain the necessary skills to scale their businesses.
Before becoming an entrepreneur, Josanta previously was the Chief Operating Officer of Beauty Bakerie Cosmetics Brand. Prior to Beauty Bakerie, Josanta worked as a Licensing Agent at Creative Artists Agency (CAA) where she managed brand partnerships on behalf of Zendaya, Gabby Douglas, Anthony Hamilton, and the pioneer of natural baby products - California Baby.
Josanta is also a speaker, internationally published writer, and philanthropist. In 2022, she joined the ScholarBridge Board of Directors which is a diverse and active group of professionals dedicated to supporting the non-profit Fulfillment Fund’s efforts to make college a reality for students growing up in educationally and economically under-resourced communities.
Josanta holds a Masters in Communication Management from the University of Southern California.
Learn how to launch with major retailers.
Ensure your branding is consistent across all existing and future channels.
Learn how meaningful and effective brand partnerships will generate sales and new customers!
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