BOOK A CONSULTATION WITH JOSANTA!
Get 1-on-1 coaching, virtual workshops, and talks to help you run your business better, increase sales, and make deeper connections with your customers.
BOOK A CONSULTATIONNew to negotiating with vendors, retailers, brands or celebrities? My goal is to make sure you don’t get taken advantage of by advising on tactics I’ve used in my business and with my clients! Use the link below or check out my company Grayscaled Media for an overview of services and clients.
Josanta Gray Emegano is a seasoned retail strategist, brand partnerships executive, and founder of AISLE BE READY, a platform dedicated to empowering emerging CPG brands to scale strategically, break into retail, and build lasting legacies. With a mission to help emerging founders not just secure shelf space but thrive beyond it, Josanta has been instrumental in driving growth for brands across beauty, lifestyle, and consumer goods.
Named the Olivia Pope of Beauty, Josanta has successfully guided brands into 10,000+ retail doors, including Sephora, Ulta, Target, HSN, and Urban Outfitters. She is a 2x Sephora Accelerate Program Partner, mentoring BIPOC founders on retail strategy, sales planning, and operational excellence to help them scale.
Most recently, Josanta served as Director of Growth at Parfait, where she led the launch of the first AI-powered custom wig and hair product solutions at Ulta Beauty Salon, training over 172 stylists and driving adoption through education and marketing. Prior to that, Josanta was VP of Sales & Marketing for TMB Beauty, the beauty empire of Toni Braxton, where she led strategic expansion for the brand’s products, including Nude Sugar, a vegan body care line, and BREATHE, the debut fragrance inspired by Toni’s hit song.
Before these roles, Josanta was Chief Operating Officer at Beauty Bakerie, where she helped scale the brand into mass retail. Her career began at Creative Artists Agency (CAA) as a Licensing Agent, managing brand partnerships for Zendaya, Gabby Douglas, Anthony Hamilton, and California Baby.
Beyond business, Josanta is a speaker, internationally published writer, and philanthropist. She serves on the ScholarBridge Board of Directors, supporting students from under-resourced communities in their pursuit of higher education.
Josanta holds a Master’s in Communication Management from the University of Southern California.
Learn how to launch with major retailers.
Ensure your branding is consistent across all existing and future channels.
Learn how meaningful and effective brand partnerships will generate sales and new customers!
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