My mission is to make the gray areas of business comfortable for everyone I work for. As a result, I've helped many companies increase retail distribution and develop meaningful brand partnerships that generate a positive ROI.
Founded by three sisters, Kazmaleje is a collection of hair tools that make the detangling process easier for kinky and coily hair. Josanta pitched the brand to Urban Outfitters and Target and was awarded business that covers over 300 doors.
Inspired by folk beauty rituals across the African Diaspora, Pholk Beauty is a vegan skincare line that increased their retail presence by 100% after launching with Credo Beauty, Goop, and JCPenney with Josanta's assistance.
Coloured Raine is a black-owned, cruelty-free highly-pigmented cosmetics line formulated with all skin tones in mind. Josanta helped the company expand their presence via e-tailers like Douglas, Feelunique (now Sephora UK), Nykaa, and Lord & Taylor.
3x Olympic Gold medalist Gabby Douglas can now add "beauty boss" to her flourishing list of credentials. The athlete teamed up with indie cosmetics brand Beauty Bakerie to customize her very own collection of lipsticks that will have you doing backflips. Grayscaled Media brokered this deal and managed all marketing & events communication.
Inspired by the Starz Original Series Power, fans can rest easy knowing the series will live on within their beauty routines. With this first-ever licensing partnership for the franchise, fans received a collection filled with long-lasting liquid lipsticks, highly pigmented eyeshadows in an array of unique hues. Grayscaled Media brokered and managed marketing.
Grind Pretty curated a luxury beauty box and palette to celebrate the birthday of comedian Pretty Vee! For this celebration, Pretty Vee graced the cover of Grind Pretty magazine, created her own unique palette, promoted the collab on social media, hosted a live unboxing on IG live, and connected with all participating brand founders on IG live.